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Bernard Bourigeaud and Jacques Brun have written this book on the basis of their personal experience and recollections, far removed from purely theoretical considerations and outdated practices.
With a common passion for companies and everyone who works in them, their aim is to share their ideas, however provocative, on leadership and the fundamentals of company management.
Driven by the conviction that only managers who show proper consideration for their employees can hope to counter disillusionment, they formulate practical advice drawn from the everyday experience of an entrepreneur and a top manager.
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